The world of pickleball has truly been revolutionized by the introduction of OWL Sport paddles, a groundbreaking brand of pickleball paddles that have made significant strides in both technology and noise reduction. In partnership with the Association of Pickleball Players (APP), OWL paddles have become a focal point in the sport, gaining recognition and making waves with players, professionals, and fans alike.
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Official Paddle Partner of the APP
In a major announcement, the Association of Pickleball Players (APP) named OWL as an official paddle partner. This move highlights the unique position OWL sport holds as the first and only paddle in the USA Pickleball Quiet Category. The Quiet Category was introduced in September 2023 to address noise concerns in sound-sensitive environments, a growing issue as the sport’s popularity rises. OWL Sport paddles have been instrumental in reducing the loud “pop” sound commonly associated with pickleball, without sacrificing performance.
The OWL sport paddle stands out in the market due to its advanced, patent-pending design, which delivers a remarkable 50% reduction in total noise profile. It operates at a hertz level below 600 and keeps decibel levels under 80, well below the industry standard.
These features make it the ideal pickleball paddle for players in neighborhoods or areas where noise is a concern. This innovation has resonated with both amateur and professional players, including notable ambassadors like John McEnroe, who showcased the OWL paddle in the nationally televised Pickleball Slam 2.
The APP is committed to expanding pickleball’s reach, and OWL’s partnership aligns perfectly with this mission. “The OWL is truly revolutionary as a paddle that meets players’ competitive demands while also answering a need that sets it apart in the marketplace,” said Tom Webb, APP’s Chief Marketing Officer.
OWL Sport Role in Major APP Events
Building on its momentum, OWL Sport also secured the title sponsorship for the OWL APP Newport Beach Open, which took place from July 3-7, 2024, at the Tennis and Pickleball Club in Newport Beach, California. This event, the third Major of the 2024 APP Tour, attracted more than 1,600 players from across the country and around the globe, including elite professionals.
As a “Golden Ticket” event sanctioned by USA Pickleball, winners of the Newport Beach Open earned a coveted opportunity to pre-register for the 2024 Biofreeze USA Pickleball National Championships. With a $150,000 prize pool, the event showcased both professional and amateur talent, with competition open to players from skill levels 3.0 to 5.0. OWL’s involvement as title sponsor underscores the brand’s growing presence in the competitive pickleball landscape.
Rick Schwenk, Chief Marketing Officer of OWL Sport, expressed excitement about the partnership, stating, “We look forward to seeing players at all levels, from 3.0 to top professionals from around the world, showcasing their skills and seeing the OWL paddle high performance, technology, and incredible noise reduction on display.”
A Paddle Revolution: Quiet, Powerful, and Accessible
OWL paddles are not just revolutionizing the game in terms of performance, but they are also addressing one of the sport’s biggest challenges: noise pollution. The paddles have become the first product certified in USA Pickleball’s Quiet Category and are now officially approved for use in all USAP-sanctioned events, including the APP Tour.
Named after the silent, stealthy apex predator, OWL paddles combine cutting-edge design with unparalleled noise control. The brand has already gained an impressive roster of ambassadors, including Super Bowl champion Drew Brees, three-time Grand Slam tennis champion Tracy Austin, and a host of other sports legends.
Players and fans can purchase OWL paddles on owlpaddle.com, Amazon, and select retail outlets, ensuring that this innovative product is widely available to everyone eager to up their game.
Read the full article On USA Pickleball Here
A Future Shaped by OWL and APP
As the sport of pickleball continues to grow in popularity across the globe, the partnership between OWL Sport and the APP sets a new standard for performance, innovation, and inclusivity. With groundbreaking technology, official approvals, and an unwavering commitment to excellence, OWL is at the forefront of pickleball’s future, making the game accessible to more players while addressing the sound-sensitive needs of communities. The sport is set to soar to new heights, led by OWL’s revolutionary paddle technology and its active role in some of pickleball’s biggest events.
For more details on OWL and its products, visit owlpaddle.com, and for updates on the APP Tour and upcoming events, head to theapp.global.
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